CCL Receives National Public Relations Award

The annual PR Xchange Awards recognize the very best public relations materials produced by libraries across the nation. Materials are judged on the quality of content, originality, graphic design, and format. Entries were evaluated by a jury of 21 talented marketing professionals, graphic designers, communication professionals, and visual artists. Judges consider criteria such as the creativity of the approach, audience appeal, presentation of information in a clear and informative way, attractive appearance, appropriateness of design/graphics/photos and uniqueness of format.

The categories of the 2020 PR Xchange Awards were:
1. External Communications (newsletters, calendars, patron orientation materials, email marketing)
2. Advocacy / Fundraising / Annual Reports /Strategic Plans
3. Special Events and Exhibits
4. Reading Programs (Summer, or any season)
5. Materials promoting collections, services, resources (booklists, bibliographies, signs, postcards, flyers, swag)

With over 300 entries including from public, academic, school, state and special libraries from across the United States, the competition was extremely tight. The Chester County Library has been selected as a 2020 PR Xchange Award Recipient for their 2018 Annual Report in the Advocacy/Fundraising/Annual Reports/Strategic Plans category. Judges were very impressed by the innovative work submitted by the Chester County Library.

The PR Xchange Awards Competition and the PR Xchange Event are sponsored and managed by the PR Xchange Committee, a committee of the Marketing and Communications Community of Practice of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA).

The 2020 PR Xchange Awards Ceremony will be held virtually in early August with a date to be determined.

The winning 2018 Annual Report for the Chester County Library & Henrietta Hankin Branch is available at
A complete listing of this year's winners is available at
This year's slideshow of the winning designs can be accessed at

Pictured in photo from left to right: Erin Dowdall, Graphic Designer; Amy Krize Suveg, Public Relations Specialist & Graphic Designer; Marguerite Dube, Director.